Advantages of Search Engine Marketing

From 1995 until today, the Internet has grown from approximately 15 million users to 1.5 billion and continues to grow at a rapid pace. The two most popular website in the world, Google.com and Yahoo.com are search engines. Through search engine queries users can type in and find exactly what they are looking for. 

“It is estimated that about 80% of all visitors to a commercial website come from search engines. ”  Internetmgt.com

The increase popularity of the Internet and search engines has given businesses a powerful new marketing tool. Internet marketing is far superior to all other forms of marketing for the following reasons:

1. Volume: The Internet reaches over 20% of the world population, no other form of media comes close.
2. Globalization: The Internet crosses all borders and boundaries, essentially making the entire world your market place.
3. Cost Effectiveness: The cost of Internet marketing is just a fraction of cost of advertising on televisions or in print.
4. Targeting: Unlike advertisements on television or in newspapers and magazines that reach out to a broad audience, Internet search engines can bring your company’s website customers that are specifically looking for your products and services.

Our service helps you win the Search Engine Marketing Race!

“Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages. According to the Search Engine Marketing Professional Organization, SEM methods include: search engine optimization, paid placement, contextual advertising, and paid inclusion.”  Wikipedia.org